Dental Practice Website - Barbara Freitas
Web Designer & SEO
Barbara Freitas is a dental therapist. I took her from no online presence at all to a calm, trustworthy website that the right patients actually find on Google.
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The Challenge
Barbara relied entirely on word of mouth. The brief was a calm, fast site that earns trust at a glance and, above all, gets found by the right patients in search, including the Portuguese-speaking and Brazilian community she serves.
Patients had no way to find her, see her work, or get in touch. And without a professional online presence, the practice lacked the credibility people look for when choosing a dentist.
The Impact
- •She went from no website at all to a real, findable online presence
- •The SEO reaches the right audience: she has had enquiries from patients, including Brazilian patients, who found the practice through search
- •The practice finally looks as professional online as Barbara is in person
Lessons Learned
Building it in React gives me full control over performance and structure, and the room to extend the site as the practice grows. The bigger lesson, though, was how much trust drives every choice in healthcare: if a detail doesn't make a patient feel safe, it doesn't belong.
_live site
Visit the website_client
Dr. Barbara Freitas
_industry
Healthcare / Dentistry
_work
Web Design
Local SEO
Portuguese SEO
_date
February 2025
Dental Practice Website - Barbara Freitas walkthrough
_01 homepage
A calm first impression
Healthcare is about trust. The homepage leads with Barbara herself, one message, and a single call to action.
_02 clinical cases
The work speaks for itself
A before-and-after gallery of real treatments, each case written up in plain language, so new patients can see outcomes before they book.
_03 seo
Found by the right patients
Local SEO plus Portuguese-language optimisation, so the community she serves actually finds her on Google.
_04 contact
One tap to WhatsApp
The message is pre-written, the patient just hits send. Enquiries land directly with Barbara.